Privacy Policy

Last updated: January 2024

At Priceline, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website, use our mobile applications, or interact with our services.

Information We Collect

We may collect the following types of information when you use our services:

Personal identification information such as your name, email address, phone number, and mailing address
Payment and billing information, including credit card numbers and billing addresses
Travel preferences and booking history
Device and browser information, including IP address, operating system, and browser type
Location data when you permit access through your device settings
Cookies and similar tracking technologies that help us understand how you interact with our platform
Communications you send to us, including customer service inquiries and feedback

How We Use Your Information

We use the information we collect for the following purposes:

Processing and managing your travel bookings and reservations
Providing customer support and responding to your inquiries
Personalizing your experience and delivering relevant content and recommendations
Sending transactional emails, booking confirmations, and service updates
Improving our website, applications, and overall service quality
Detecting and preventing fraud, unauthorized access, and other security concerns
Complying with legal obligations and regulatory requirements

Information Sharing

We may share your personal information with the following parties:

Travel service providers such as hotels, airlines, and car rental companies necessary to fulfill your bookings
Trusted third-party service providers who assist us in operating our platform and delivering services
Law enforcement or government agencies when required by law or to protect our legal rights
Affiliated companies within our corporate family for business and operational purposes

We do not sell your personal information to third parties for their independent marketing purposes without your consent.

Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your browsing experience, analyze site traffic, and understand user behavior. You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect the functionality of our services.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure server infrastructure, and regular security assessments. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

Your Rights and Choices

Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict the processing of your personal data. You may also opt out of receiving promotional communications by following the unsubscribe instructions included in our emails or by updating your account preferences.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete that information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We encourage you to review this page periodically for the latest information on our privacy practices. Any changes will be effective upon posting the revised policy on this page.

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Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our privacy team through the customer support section of our website. We are committed to addressing your inquiries in a timely and transparent manner.